SEO for Website Redesign and Migration
Websites are designed to be in constant need of some change and refreshment. if we do not update the website it becomes dull and unattractive. All the more critically, nobody likes when the site works with flaws. At that point, the question of website redesign and migration arises.
if you are facing a problem with keeping up with all the rankings and SEO safeguarded and need to make a CMS migration then we have some SEO strategies and steps for website migration.
Our strategies protect the SEO traffic of your website from taking a nosedive.
Step 1: Focus on the redesigned site structure
A site migration is a chance to upgrade everything, including the URL structure of your site. The migration is seen as a chance to revamp the URL organizer more logically. This is likewise an opportunity to consider URL group changes like www or non-www and a trailing slash or no trailing slash.
The new URL structures implied we needed to set up redirects from old URLs to new URLs. Fortunately, few out of every odd URL required to change, so there's no need to stress over setting diverts for everything – except for those needed.
With any adjustment in webpage structure, the search engine needs to be informed about how your site is organized. Normally, it'll take time and some effort to refresh your site list with each new detail of your site structure, however the outcome is well justified, despite all the trouble.
HTTP VS HTTPS
Since the time Google reported HTTPS as a ranking signal, secure sites have assumed control over Page 1 outcomes. On the off chance that your site is one of the final HTTP, at that point right now is an ideal opportunity to begin scrambling your client's information.
Not exclusively is there a ranking advantage, your clients feel more secure to enter their own data. In the case of rounding out a structure or making a buy, Google will process a movement to HTTPS a lot quicker than moving to another site structure. It can rapidly output and refresh your site index because there's not much difference between your old non-HTTP site and an HTTP site.
Step 2: Have a clear mind on what should be migrated
How well you rank is halfway dictated by what number of backlinks your site has acquired. Backlinks are the fuel that will drive the accomplishment of your site and in the event that you remove that, at that point your site will fall flat.
The initial step is to take a look at your backlink profile and see where your backlinks are going to. Use sites like Majestic or Ahrefs to pull your backlink information and begin developing your rundown of pages to persist.
On the off chance that your page positions for a relevant keyword in the best 100 positions, you ought to bring that page over to the new site. if any search engine outranks your page for a particular keyword, however it positions nearer to situate 100 than position one, think of it as a positive development.
All things considered; you would prefer not to dispose of something that will conceivably help you later. Take the pages with relevant ranking keyword and add them to your sidetracks list.
Step 3: Redirects list
Redirects are the most significant piece of any migration checklist. If old URLs don't divert appropriately to the new site, your natural traffic will endure enormously. The redirects will guarantee the safe transfer of organic ranking signs from old to new URLs and abstain from dropping in keyword ranking. Not setting redirects will send search engine users and clients to 404 Not Found pages, which can have negative results.