More than 90% of users access Facebook via mobile which means a lot of scrolling through newsfeeds watching videos and clicking on ads.
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you to reach your customers and acquire more leads - even when they are on their phones.
But only creating leads is not enough, If you follow the steps given below, you can make sure your leads capturing ads are not only capturing leads but also converting into new customers.
What are lead ads?
Facebook lead ads are a great way to encourage people to contact your business and to request information.
Why you should use Facebook lead ads
Optimized for mobile: Forms make data submission quick and easy.
Fewer drop-offs lead to more conversions: The simple and easy nature of lead ads means more people are likely to finish and send forms.
You can easily reach the people that matter to your business: People that have already submitted forms qualify as a warm audience. We can easily target this audience for retargeting.
Forms can be customized: This means that you can ask for specific information related to your business, streamlining your sales process and allowing you to identify high-quality leads easily.
Benefits go beyond leads: The customizable nature of Facebook lead ads allows you to use the format for various purposes, whether that’s to acquire an email subscribers’ list, book call-backs, manage quote requests, or for event registrations.
CRM integration: You can sync your lead form ads to your CRM for immediate follow-up.
What you can use Facebook lead form ads for
Collect email sign-ups: Get more people to subscribe to your emails with lead ads. This allows you to keep in touch and increases the size of your customer database for remarketing.
Manage inquiry forms: Collect inquiries from potential clients, asking them questions to learn more about what they’re interested in. This allows you to follow up more easily and to provide them with more relevant information.
Offer deals or promotions: Attract people with special deals and promotions to create interest in your business. Get them to fill out your lead form to access the deal.
Your 6-step guide to setting up Facebook lead ads that convert like crazy
1. Give people a reason to fill out your lead ad
To get someone to give you their personal information, you need to be offering them something they really want – it’s important to consider this before creating your ad. Think of something specific to your business that’s an achievable giveaway at little cost and gets you the information you want from a relevant target audience, enabling you to achieve your objective.
Other things you could offer to people in return for form submission include:
Early access to new products or services
2. Know what information you require
Lead ads are a very useful way to gather information about your target audience, but it’s important not to request too much information. Facebook offers a lot of fields to request for data, but don’t go to ask for more than you need.
3. Customize your questions
While Facebook provides a large selection of default questions that can be included in your lead form, make sure you get the data & information you really want by asking relevant questions. The questions you want to ask will depend on your business goals and what your lead ad is offering.
4. Target the right people
When you're selling to other business houses, you need to make a list and then target the key decision-makers, i.e. there is no point pitching to someone who doesn't have the power to buy your product or service.
5. Customize the thank you page
These call to actions work well on thank you pages:
View website: Send people to your website.
Download an offer: Allow people to download a white paper or a guide PDF, for example.
Call business: Encourage leads to call your business for more information.
Currently, I specialize in:
- Developer- and user-facing software/technical documentation
- Tutorials and how-to guides
- Research papers/white papers
- Blog and article writing, both long- and short-form